In Russia, advertising has long been a necessary component of any project, regardless of its essence: a blog, a social network page, a clothing line, jewelry, and so on.
A specific division of advertising agencies does not yet exist, as well as a certain special advertising school. On the other hand, you can focus on the functions of these agencies. I want to be an advertising creative!
I want to be in a creative agency!
Advertising creatives develop advertising campaigns for customers. Their special components include the formation of the idea and style of advertising, detailed design. Creative agencies are always in demand among various entrepreneurs.
Competition is significantly increasing in market sectors. It is harder for beginners to promote new products to the masses. For example, running ads on all the main channels of the country no longer helps companies that produce soft and alcoholic beverages, sweet products, and mobile phone companies. What is not evidence that it is impossible to bring your brand out just by launching a" head-on " ad on television? Sophisticated marketing strategies are required. Accordingly, it is no accident that agencies that specialize exclusively in coming up with ideas for advertising appear. This is a creative approach to advertising.
Creating and advertising is what I want to do! Now I read everything about advertising, its history and the processes of its creation; I participate in any projects about it. I sincerely hope to move forward in this area. I consider advertising to be the leading engine of any promotion and trade.
